Grootbos Private Nature Reserve offers a unique conservation point because of its location.

Funds generated by the ecotourism business are invested through the Foundation into project implementation. In this way, guests are directly supporting biodiversity conservation and social enhancement on the Agulhas Plain. The Foundation also generates its own income through the sale of indigenous plants and landscaping services. The concept of responsible tourism provides a positive view on how the tourism industry can balance the management of the natural environment as well as promote economic growth, protect cultural heritage and uplift the local community.