The town of Mali Lošinj is a place with the largest merchant marine of the Croatian islands. A great attention is being given to preserving its natural and cultural resources and promotes itself as health and sports destination. The city of Mali Lošinj sets sustainable tourism development goals in their tourism strategy and aims to achieve them by the year 2020. They are nationally considered as an example of good tourism management and sustainable practices. Moreover, in 2016 they also won the award of the European Tourism Indicator System for Sustainable Development (ETIS).