Zuid Limburg is the southernmost region of the Netherlands consisting of 18 municipalities and it is the oldest touristic destination in Holland. Since a few decades, Zuid Limburg has been actively working on transforming itself into a sustainable touristic destination for the high spending tourists who visit the region year round. Zuid Limburg has been doing many great projects from promoting alternative energy, protecting and properly renovating heritage buildings, developing accessible tourism offers and educating tourism businesses about sustainability, strengthening local identity and actively supporting local entrepreneurs. Some of their projects were also recognized both nationally and internationally by various awards.